There is “N” number of ways available on the internet to grow your business. Marketers are in a constant search to find the best marketing methods to effectively run their business. Blogging is one of the marketing methods that can drive more audience to your business- especially “target audience”.
Many of the businesses will be skeptic about starting a blog for their business. Small businesses are more skeptic as they have less budget and resources. The truth is blogging is essential and will definitely benefit you whether it is a small or big business. This article highlights the top 5 reasons for why you should start blogging for your business.
Boosts search engine optimization(SEO)
Blogging is significant for your websites ranking in the SERPs. This is because of the fresh content you update on your site. Google’s algorithm is designed in a way that high-quality content is the important factor for ranking. The more quality blogs you update on your website means more pages from your domain become indexed in search engines. This increases organic search visibility and traffic. Every time you write a blog with relevant keyword the more your site will be indexed with the particular keyword. Blogging is helpful in link building where you can get more links.
Blogging is the cornerstone of content marketing
If your business is considering content marketing then blogging is the cornerstone of your content strategy. Blogs are the best option to publish valuable contents on your website. Blog contents that are relevant to your niche that will resolve your customer’s problems will drive more traffic to your website. Of Course, content is king and blogging is the best way to establish your content marketing skills. You can easily embed videos and podcasts into blog posts which creates a more appealing look for your site. By having various contents in one place, it is easy for your customers to identify their specific topics of interest.
Blogging enhances your social media presence
When you write a blog, you are crafting content that people can share on social media- Facebook, Twitter, Linkedin, and Pinterest. This allows your business to exposed to new audiences. Therefore people start sharing your compelling contents where you get more traffic to your website. Blogging increases brand awareness when people share your blogs on multiple platforms. You can also include visual contents like infographics which will get more shares if found informative by your audience. Enhanced social media presence will give you more engagements and lead generation.
Blogging builds your email marketing
Email marketing is the most effective form of marketing which gives you the highest ROI. With great blog contents, your customers are likely to sign up for your blogs thereby building your email list. In addition, blog post gives contents for an email newsletter. Hence your email marketing initiatives will be leveraged by blogging.
Blogging build authority in your niche
Writing blogs is the best way to establish yourselves as a potential brand among your industry. As you build authority in your niche, your audience will consider you trustworthy and reliable. Hence you will be top on the minds of your audience if they search for products and services related to your niche thereby increasing conversions.
Blogging increases leads
Research reveals that the more page a website has, the more leads it gets. A website with 500-1000 pages of contents can get 6X more leads when compared to a site with 50-100 pages of content. In other words, the more you blog, the more leads you generate. More contents mean more signup, submissions, email subscriptions and finally more sales.
Blogging on your website makes sense. With less effort and minimal budget you can build a strong online presence, a positive brand reputation develops a relationship with your customers, increases leads and conversion rates. Start blogging now!