Website planning made easy with these simple steps
Every big or small business must need a website to excel. If you own a business but don’t have a website, you will be losing a large number of audience. A website increases your business online presence and will grow your business in many aspects. Decidedly we can say that a website is imperative for any business.
So before you start doing anything proper planning and execution are essential for a great accomplishment. It’s time to ponder on how to plan your website effectively so that you can build a professional website without any pitfalls. This article will outline the planning steps which will help you to create appealing websites.
Create a site plan
The first and foremost step is to create a site plan. An effective site plan includes planning your landing pages, navigation structure, and design principles. To get started writing down the list of pages you want to include on your website such as home page, about page, contact page, products & services page, and FAQ page. You can also add login page and blog post on your niche.
Next, an effective navigation bar is essential for all these pages. Make sure your main navigation bar should contain the important contents or information for your visitors. Incorporate target keywords for better search engine optimization. Finally, choose a website design temple which is appropriate for your business. Having an idea on the pages, categories and navigation bars for your website will enable you to choose an attractive design template.
Define your target audience
Before planning your website you should have fundamental information about your target audience. Keep in mind that you are designing your website not for all visitors but especially for your targeted audience. Here are the questions to ask yourselves:
Who uses your website?
Who are your potential customers?
What information are they looking for on your website?
What demographics do they belong?
These are the questions to ponder on before you define your target audience. Hence plan and set your website depending on your target customers.
Set your budget
Whether you are a beginner or pro you have to set a budget for your website expenses. Review your project and find the estimate for both time and cost. Though other expenses may apply, setting up a budget for your website will probably include funds for website designing, programming, and web hosting. For establishing a cost-effective budget plan research and seek expertise ideas.
Research similar websites
Surf and spend some time on the internet to find what your competitors are doing. Competitors research is essential to think and plan ahead of your rivals. Next, make a list of contents, features, and design elements that you would like to implement for your website. As this information is significant for your website designer to set a price for your project.
Assign your team
Before you start your project you should have an insight into your team members and their roles. Your team members would probably include:
- Company stakeholders
- Web developer
- HTML/CSS professional
- Web and graphic designer
- Content writer
Make sure your team members are aware of the roles and responsibilities of their jobs. Educate your team with proper knowledge base and tutorials.
Create a content strategy
Content is king. Content is imperative that it can make or break your business. You should frame content with utmost care as these contents give information to your visitors about your business. Your content strategy should be unique based on the requirements of your business. Your content strategy can include a blog post, video contents, infographics, slideshows, embedded social media feeds, and documents. Hire a professional content writer who writes appealing content to attract your visitors. Make sure all of your website contents are fresh, unique and quality contents as Google can penalize you for spammy contents.
Structure your website and start designing
Whether your web design is good or bad, it will have a major impact on your business. Hence make sure your website is professionally designed keeping in mind of the usability and aesthetics. An awful website which is difficult to navigate will drive away your visitors. Make sure your website navigation is easy to find and easy to understand. Use easy-to-read fonts and color your text and text background with contrast colors. Make sure your website is responsive and the layout of your website fits any kind of screen including desktops, mobile and tablets. Monitor your website speed and page loading time. Make sure your website logo and tagline are prominent on the page.
Planning your website ahead of time will bring you fulfilled accomplishment. Evaluate all the above-said steps before you start planning for your website. Test your website, find out the bugs and rectify it. Finally, use Google Analytics to monitor your website performance. Plan your website and get started now!